Brave partners with NYIAX, the first futures trading marketplace for digital ad contracts
Connecting users & advertisers utilizing blockchain & privacy. With CCPA enforcement into effect, advertisers can reserve inventory without tracking.
San Francisco, CA and New York, NY – July 9, 2020 Brave Software, makers of the innovative Brave browser which combines privacy with a blockchain-based digital advertising platform, and NYIAX, the world’s first and most active upfronts marketplace and advanced contract management exchange by volume and users, today announced a first-of-its kind partnership that will enable advertisers to connect with consumers in a way that prioritizes personal choice and respects new privacy legislation.
Under the terms of the partnership, ad contract traders in NYIAX’s upfront marketplace are now able to reserve or buy future inventory options that guarantee their brand advertisements reach only Brave users who have opted in to see the promotions and receive rewards via Brave’s Basic Attention Token system.
Making Brave’s inventory available on NYIAX’s platform provides Brave with incremental revenue opportunities and the ability to strike guaranteed upfront deals with NYIAX’s buyer partners, as well as a year-round lead as they compete for the best brand partnerships. What’s unique about Brave’s model is consumers are rewarded for their attention, providing consumers the ability to prioritize preferences and opt into privacy-respecting ads based on their own personal interest.