Brave’s promise to pay you for viewing online ads is coming.
In a different way from typical ads displaying on sites, brave browser is launching small notifications. The notifications have promotional offers from many brands.
It’s important to note for users, the Brave Rewards product is opt-in.
CEO Brendan Eich said :
“This is what we’re excited about because it doesn’t require publisher opt-in. The main model for us is advertiser-to-user.”
The user will be taken to a website with informations about the offer, if he clicks on notification. Eich explained
Users can still keep using Brave without any kind of ad intervention. Now users have an incentive to join. Brave promises that 70 percent of the money companies spend on these ads will go to users (the rest is kept by Brave). The funds will be paid out to users’ wallets via Brave’s Basic Attention Token (BAT).
“Brave is changing the paradigm of digital advertising where consumers are fairly rewarded for their attention.” Lin Dai, CEO of TAP Network, said in a statement. TAP brings over 250,000 partner merchants and brands to the new platform, according to Brave.
Brave Ads goes live today with a number of ad inventory suppliers, including Vice, Home Chef, ConsenSys, Ternio BlockCard, MyCrypto, eToro, BuySellAds, TAP Network, The Giving Block, AirSwap, Fluidity and Uphold.
Traditional online advertising works by monitoring web users’ behavior, reporting that to the cloud and picking ads to serve them based on that data.
“We turn tracking on its head,” Eich said.
A catalog of potential ads is served to the browser as a very light file and the browser, locally, follows user behavior and picks ads to show based on that. Crucially, the Brave browser never reports out data on user behavior.
“It’s a private ad system that doesn’t involve tracking on the front side,” Eich said. “It can pick ads that are specific to you based on your browser data.”
Get BAT Payments
To start earning BAT for letting these notifications pop up, you must use the latest version of Brave.
Brave’s BAT offering was the original sold-out-in-seconds initial coin offering (ICO) in 2017, selling $35 million in BAT less than a minute. Like most ICOs of that era, there was a gap between distributions and the real-world usefulness of tokens.
Brave first gave users a way to use BAT by letting them donate funds to websites based on how often they visited them (the program actually began with bitcoin).
The new ads feature is actually an extension of the existing donation product. When Brave Ads kicks in, it will default to accumulating BAT for redistribution to publishers in the same fashion, unless the user changes the defaults.
Though the Brave browser blocks ads and trackers by default, Eich argues that this new product will start feeding funds out to its 55,000 verified publishers because he expects most users who opt-in will leave the defaults on, as most web users do.
“I think users are going to let it ride,” he said.
Later, the company hopes to integrate tracker-less ads on websites and offer publishers a simple micropayment solution so users could pay for an individual post rather than subscribing.
The project has been slowly starting to gain traction with major name-brand news sites.
Users can earn, but spending is going to take a little longer.
“If our users started taking BAT out on their own initiative, we would be defrauded overnight massively,” Eich .
The reason for the delay: the company is still working to build up its know-your-customer (KYC) solution. For now, you can only support publishers with earned BAT . Users should be able to buy premium content and maybe specific products from vendors with BAT soon, Eich said.
Once KYC is in place, that should be enough of a hurdle to decrease fraud risk sufficiently, he added.
Further, Brave is working with its settlement partners, such as Uphold and Coinbase, so that when users can withdraw, they can withdraw to fiat if they prefer.
Eich said in a statement:
“With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention.”