Mainstream advertisers beginning to adopt the BAT ecosystem!
What is Basic Attention Token (BAT)?
The BAT token is an Ethereum-based ERC20 utility token, utilized as the unit of account within the overarching BAT platform:
- Advertisers transact in BAT tokens to purchase advertising space (user attention) within the BAT Ads network. Advertisers may also pay in fiat, which is then exchanged for BAT behind the scenes . Advertisers can use a self-serve ad manager or Brave’s managed account services to launch their campaigns. To advertise, please visit https://ads.brave.com
- Publishers and content creators receive user contributions (e.g., tips) and ad revenue in BAT. (Publishers/creators use the Creator Dashboard.)
- Users earn BAT tokens for opting into Brave Ads. (Users use BAT-enabled applications such as the Brave browser.)
Custodial wallet and exchange services, such as those provided by their partner Uphold.com. It allows mainstream parties to be part of the BAT ecosystem, without specialized knowledge of blockchain.